Boom•Clap placement and opportunity discovery
Resonance

Resonance detects emerging content across social platforms, then helps identify compatible placement opportunities near focal points of attention while momentum is still building.

Built for campaigns, creators, agencies, and organizations that want better timing, better fit, and fewer wasted swings.

The Wavecatcher frog with a surfboard.
Sir Froggy, the Wavecatcher.
A quick introduction

What is Resonance?

What Resonance does

Find the right wave before it gets crowded.

Resonance observes emerging content across social media environments and looks for opportunities where momentum, affinity, and timing align.

Not every wave is worth surfing. Resonance is built to find compatible opportunities while there is still time to act.

Momentum Is attention growing?
Affinity Is there contextual compatibility?
Timing Is the opportunity still early?
  • X posts and threads with active discussion.
  • YouTube videos where comment fields and visibility positions matter.
  • TikTok and short-form moments gaining traction.
The Wavecatcher scouting for emerging opportunities with binoculars.
Two ways to act

Knock/Knock and LotLock.

Once an opportunity is discovered, Resonance can help from either side. Campaigns can look outward for compatible creator opportunities, and creators can surface available visibility lots to compatible campaigns.

Knock/Knock: campaign-initiated discovery that explores mutual interest with creators.
LotLock: content-initiated discovery that presents momentum opportunities to campaigns.
The goal

Find the right wave before everyone else does.

Resonance is built for opportunity discovery that respects context, timing, and compatibility before attention gets crowded.

Momentum
Affinity
Timing
Whiteboard series

The full Resonance board.

Open the whiteboard sequence for the fuller Wavecatcher explanation.

Open Explainer