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Image courtesy techradar.com

Basic Info
System ID: jl-a34353ace1853969794e5986b91f7172
Title: McLaren and Iron Mountain are restoring heritage racing media together to help new fans buckle into the spot -- and veteran fans relive the glory days
Link: Original article on techradar.com
Region: GB
Topics: mountain; racing; platform; mclaren; insight; used; team; formula; data; fans; relive; media; veteran; restoring; iron; spot; Digitization; Formula One; McLaren; Blueprint; Cassette tape; Mastercard; Betamax; Monaco Grand Prix; Videocassette recorder; McLaren Technology Centre; Unstructured data; VHS; Artificial intelligence
Datetime: 6/14/2026, 10:00:00 AM
Summary: From left to right: Meg Travis, Iron Mountain, Andrea Kalas, Iron Mountain, Daniel Rood, Google Cloud, and James Bunbury, McLaren. “You needed an army of catalogers," noted Andrea Kalas, VP Media & Archives, Iron Mountain, explaining how large media archives were processed before AI-assisted data platforms became the norm. (Image credit: Benedict Collins / Future)These are exactly the reasons McLaren is utilizing Iron Mountain’s Insight DXP platform to securely archive physical and digital data in a cloud-native format. In a demonstration of the Insight DXP platform, I saw first hand how the search language can be as broad or specific as you like. “New fans want to understand who we are and where we come from,” Bunbury said, explaining that the partnership with Iron Mountain helps McLaren to, “share the history of who we are.”Rood adds to Bunbury’s point....

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